Archetype Partners

The next version of your business is not the old business with AI added

The question worth answering is what this business becomes when AI is inside the operating model (growth, decisions, governance), not bolted onto it.

Point of view

AI belongs in the operating model

Most AI work focuses on the model that already exists. Archetype helps leaders design the model that replaces it, with the review, workflow, and governance conditions built in from the first draft.

How the work runs.

One operator. Strategy and build on the same engagement.

The person shaping the strategic frame is the one writing the requirements and standing the prototype up. No firm-to-firm handoff between thinking and building.

AI-Native Operating Model Design

Current-state diagnosis, medical and commercial workflow redesign, governance design, tech-stack rationalization, and a board-ready roadmap.

Strategy-To-System Sprints

Discovery, BRS/FRS development, workflow and data architecture, design sprint facilitation, and prototype or pilot readiness.

Commercial AI Systems

Pre-call planning assistants, HCP engagement architecture, measurement frameworks, field effectiveness dashboards, and adoption plans.

Medical Affairs AI Systems

MSL effectiveness models, medical content workflows, field medical use-case design, PV-adjacent automation analysis, and governance models.

AI Pod Enablement

Pod operating model design, requirements-writing coaching, governance routines, training curricula, and reusable decision tools.

Founder, CCO, and Board Advisory

Board prep, build-vs-buy decisions, commercial strategy review, operating model notes, and targeted build interventions.

Assessment

See where your AI operating model breaks first.

A ten-question diagnostic across growth, decisions, workflows, governance, and review conditions. Leave with a written read on where redesign earns its keep.

Start the conversation

Let's talk